LG Electronics is a flagship subsidiary of South Korea’s LG Group, one of Asia’s most influential conglomerates. The company traces its roots back to 1958, when it was founded as GoldStar, South Korea’s first consumer electronics manufacturer. GoldStar played a pivotal role in building Korea’s domestic electronics industry during the post-war industrialization era. In 1995, the company was rebranded as LG Electronics, aligning with the broader LG Group identity (“Lucky Goldstar”) and signaling its transition into a global technology brand. Over decades, LG Electronics has evolved from a home-appliance manufacturer into a multinational technology powerhouse with operations spanning consumer electronics, digital displays, energy solutions, automotive components, and robotics.

Strategic Transformation & Future Focus

In recent years, LG Electronics has undergone a significant strategic transformation, repositioning itself as a “Smart Life Solution Company.” This shift emphasizes AI, connectivity, and services over standalone devices. The company exited the smartphone business in 2021 to reallocate resources toward growth sectors such as automotive electronics, smart factories, energy management, and robotics. LG’s robotics initiatives — spanning service robots, logistics robots, industrial automation, and home companions — are part of a broader push into “Physical AI,” where software intelligence is deeply integrated with hardware systems. The acquisition of companies such as RoBoStar and continued investment in autonomous and service robotics underscore LG’s long-term ambition in intelligent machines.

Innovation, Global Reach & Achievements

LG Electronics operates in over 100 countries, with major R&D centers in South Korea, the United States, Europe, and China. The company is consistently ranked among the world’s top patent holders and is a frequent recipient of international design and innovation awards such as CES Innovation Awards, Red Dot, and iF Design Awards. Financially, LG Electronics is one of the most stable and diversified electronics companies globally, supported by recurring revenue from appliances, B2B contracts, and automotive components. Its long-term objective is to become a platform-driven technology leader, where AI, robotics, and smart infrastructure work together to improve everyday life — from homes and workplaces to cities and mobility ecosystems.

Robots

LG CLOi ServeBot:
Autonomous service robot for food delivery, hospitality, and retail environments.
LG CLOi GuideBot:
Interactive customer-facing robot for navigation and information services in public spaces.
LG CLOiD:
Multitasking AI home robot for 'Zero Labor Home' that folds laundry, unloads dishes, and manages appliances via natural interaction and Physical AI.

Specialism

Service & Hospitality Robotics:
Customer interaction, delivery, and cleaning
Industrial Automation:
Robotic arms and factory automation
AI-Driven Navigation & Interaction:
Autonomous movement and human-robot interfaces
Smart Ecosystem Integration:
Robots connected to LG ThinQ, IoT, and enterprise systems
Commercial-Grade Reliability:
Designed for continuous real-world deployment

Business Viability

LG Electronics demonstrates strong long-term business viability, supported by diversified revenue streams, global brand equity, and consistent profitability. Unlike robotics-only startups, LG can fund robotics and AI development internally using cash flow from appliances, displays, and B2B solutions.

Its robotics strategy is pragmatic rather than speculative — focusing on deployable service robots, industrial automation, and AI platforms instead of high-risk humanoid moonshots. Combined with its automotive and smart infrastructure expansion, LG is well positioned to scale robotics as part of a broader Physical AI and smart-services ecosystem, making it one of the most commercially resilient players entering intelligent robotics.