Intro
Macco Robotics is a Spanish engineering firm specializing in the design and manufacture of humanoid robots and AI-based solutions for the food and beverage industry, particularly targeting hospitality and restaurant sectors. Founded in 2013 in Seville, the company developed its first humanoid robot waiter named "Macco," which inspired the company’s name. Since then, Macco Robotics has continuously improved its products and expanded its offerings to include robots capable of preparing and serving drinks, aiming to optimize hospitality operations and reduce repetitive tasks.
The company operates internationally with offices in Spain, India (Coimbatore), and the USA (New York City). Macco Robotics integrates robotics and artificial intelligence technologies to create user-friendly, creative, and efficient robots that enhance customer experience and operational efficiency. Their business model includes Robotics as a Service (RaaS), allowing customers to pay for robot usage, fostering recurring revenue and ongoing service provision.
Macco Robotics has received multiple awards and recognition for innovation, including the Light Award 2016 for best software in humanoid robotics and being named one of the 20 most relevant robotics startups globally by Automatica. The company emphasizes ethics, transparency, and effort in its mission to transform the hospitality industry through robotics.
Robots
- Macco Robot: A humanoid robot waiter designed to serve drinks and interact with customers in restaurants and hotels. It automates beverage preparation and service, reducing waste and improving efficiency.
Specialism
Macco Robotics specializes in humanoid robots equipped with AI for the hospitality industry, focusing on beverage preparation, customer interaction, and service automation. Their robots combine robotics engineering, AI, machine learning, and human-robot interaction to optimize food and beverage service workflows.
Business Viability
- Operating internationally with offices in Spain, India, and the USA.
- Recognized as one of the fastest-growing startups in robotics for hospitality.
- Award-winning technology with strong software and hardware integration.
- Employs a RaaS business model, providing recurring revenue streams.
- Experienced leadership and a growing team (~74 employees).
- Focused on a niche market with increasing demand for automation in hospitality.
- Strong commitment to innovation and customer-centric product development.